Adventures on the Ale – by Tony Thomson
When Tony Thomson decided it was time for York to have its own beer again, he had more than a brewery in mind…
As well as creating a superior beer, the pioneering independent brewer wanted to offer the Minster city’s visitors an alternative attraction – a showpiece brewery with a visitor centre, bar and club.
P**s Up in a Brewery records every step along the way to building a successful business – from the birth of an idea to the search for funding; from hauling a second-hand kit across the Pennines to the improbable task of finding premises within the city walls; from tackling the stern resistance of York landlords to the moment when the new kid on the block captures the industry’s most coveted awards.
Alongside the drama is the humour associated with building a business on the simple premise that you like its product. The book’s cast of colourful characters include Tony’s partner in crime, one-time burger-flipper Smithy, and the softly-spoken barman who lets his wooden club do the talking for him. With secretive brewers, a couple of ghosts and a lass on a hen party determined to down a yard of ale also in the mix, you have something between a soap opera, a business plan and a sitcom.